KOOEE! Habanero Chilli beef jerky was born out of the Launceston Farmers’ Market, where a persistent group of fans kept pressing for a “spicy” flavour. So they tested and tested, and just when they felt it was perfect, they added a tad more habanero chilli for good measure.

All KOOEE! ingredients are sourced with your family in mind. This includes 100% Australian Organic Grass-fed beef, free from added hormones or antibiotics, and simple, natural ingredient list that you can actually understand. KOOEE! jerky is also gluten-free, soy-free and dairy-free, and is made without the added nasties you’ll find in other store-bought jerky brands. Inspired by the outdoors, it’s the perfect high-protein snack to fuel your adventures.